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TAS Department
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Marketing Department
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Partners & Collaboration
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Regulations
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Production Standards.
Significant increases have occurred in the volume and value of horticultural
crops involved in international trade. Many lesser-developed countries have
prioritized high-valued non-traditional crops (i.e. fruits, vegetables, and
floricultural crops) as an integral part of their nationwide economic
development plan. Buyers and consumers in the principal importing nations
require consistent supplies of high quality products. Proper external and
internal quality characteristics must be met, which may vary depending on
the market destination.
Color, texture, size, and flavor continue to be the predominant quality
characteristics important for successful international marketing of
horticultural crops. Product nutraceutical value is also a quality
characteristic playing a significantly more important role among consumers
in making purchasing decisions. Significant shifts in fruit and vegetable
crop demand have recently occurred based on product quality characteristics.
Examples include the shift in demand from Smooth Cayenne pineapple to the
sweeter, more attractively colored MD-2 cultivar, easy-peel seedless citrus
fruit, high skin blush low fiber mangoes, higher internal colored papayas
and grapefruit, uniquely-flavored apples, high antioxidant containing
berries, sweet onions, and fresh-cut pre-packaged shelf-ready fruits and
vegetables.
Innovations in product presentation and convenience will continue to play a
significant role in export marketing of horticultural crops. New and unique
product colors, flavors, and textures will continue to attract consumer
interest and create international market opportunities.
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Our Products
    
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